The Relevance of Digital Media for Marketing in Singapore

To understand the relevance of digital marketing in Singapore, it is mandatory to know what is meant by the term “digital marketing.” Digital marketing is a term used to describe the umbrella to the industry of marketing products via online means like the use of the internet. Due to the advancement of the techniques of digital marketing, like Search Engine Optimization (SEO), Search Engine Marketing (SEM) and much more, it leads to the all over the advancement of Digital Marketing and helps it spread around more than before.To understand the relevance of digital marketing in Singapore, it is mandatory to know what is meant by the term “digital marketing.” Digital marketing is a term used to describe the umbrella to the industry of marketing products via online means like the use of the internet. Due to the advancement of the techniques of digital marketing, like Search Engine Optimization (SEO), Search Engine Marketing (SEM) and much more, it leads to the all over the advancement of Digital Marketing and helps it spread around more than before.

The growth of digital marketing all over the world

The concept of digital marketing was first implemented in the 1990s, but the actual roots of this concept had started settling around the middle quarters of 1980s. as years passed by, the concept of digital marketing had started developing and spreading out to more people. Around the 2000s and then in 2010s, statistical records show there has been a huge increase in demand for digital marketing. These demands are expected to keep increasing and reach nearly double around 2012 and 2013, which we have seen. In recent times, it would be wrong to disagree with the fact that digital marketing has eaten up more than half of the planet.

So, let us now find out, how a digital marketing agency in Singapore reacts to these facts and what they have to offer or receive.

How it is like in a competitive market like Singapore

According to a marketing agency in Singapore, the conditions of Singapore are no less than what is happening or going around in this entire world. Rather, somewhere, it has taken the lead when it comes to digital marketing. According to sources and other statistical records, it is seen that amongst the entire South East Asia, penetration through the internet or the rise of the concept of digital marketing is recorded to be the highest and most flourishing in Singapore. Singapore not only stands out to be the highest but according to records, it holds a good lead of around 13% of penetration through the internet or the rise of the concept of digital marketing. According to industry sources and digital agency in Singapore, Malaysia comes second in the race holding digital marketing of 67% amongst entire South East Asia, whereas, the King in this field, Singapore holds the digital marketing of about 80% amongst entire South East Asia. It is also recorded that usage of the internet, and digital consumption is not only the highest in South East Asia but in a certain position which can make Singapore sit on the top of the world in this field too.

The rise of the hot trends which came into play with the rise of digital marketing in Singapore

The rise of digital marketing in Singapore certainly showed a high effect in the increase of some hot trends. Along with the marketing and advertising of products by business groups through Facebook and Instagram, the rise of applications like Pokémon Go and Snapchat certainly implemented a change and helped in the rise of such hot trends which arise due to the rise of digital marketing.

Specifically within Singapore, here are the latest trends in digital marketing:

  • The king of content marketing
  • Increase in the efforts for the optimization of conversions
  • Increase in holding power by the consumers
  • Transparent and authentic marketing has gained its focus
  • The rise of the era of marketing through videos
  • High rise in the usage of tools dependent on visualization of data

As you can see, there are 6 major factors which have been termed as hot trends which are lead due to the rise of digital marketing in Singapore.

There are also factors which hold all of these back, but on total analysis, we can see how Digital Marketing has taken its turn not only in Singapore but also throughout the entire world.

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